Winning Web Copy, Part 2: Keywords are Key
SEO copywriting is an art comprised of more than just words on a web page. The first step to search engine-savvy web copy is keyword selection. Let’s figure out where to start!
Archive | SEO Copywriting
Why Your Web Content Isn't Working
Your web copy has to be up-to-snuff. It takes more than just a pretty website to drive traffic and convert visitors to customers. Part one in a five-part series on writing effective, SEO-friendly web content.
Stop Being a WordPress Whore…
Hey pretty blogger…what’s your name?
Yeah? You’re a writer? That’s hot.
Why don’t you, uh…come on over here and chat with me for while. We can talk about…umm…about…
Gee, I dunno…we could talk about how pretty you look sitting in front of that little MacBook, the silver case reflecting the auburn in your hair.
Or…we could talk about why [...]
Why I'm Google's Bitch
Here’s the truth folks: Google beats me and I like it. I also occasionally take some fair swatting from Yahoo! and MSN, less often from Alta Vista (but their spankings feel super niiiiiiice). Frankly, now that I think of it, I make a living out of spending my 8-to-5 bent over on some desk or another. And it’s all for my clients’ benefit.
Online Dating: A New Way to Think About Branding, SEO and SEM
Bottom line is, when you start treating online dating more like a business than a scratch-off lottery ticket from a 7-11, I think you’re going to be a lot more satisfied with the results.
Taking the Thought Process Out of the Sales Process: SEO and You
Your web copy is good enough. You don’t need SEO copywriting. Hell – you don’t even really need SEO services, period.
You, you, you…
Guess what folks – it ain’t about YOU.
SEO Copywriting Resources Anyone Can Use
Though I strive to expand my horizons every day, I’m not an idiot when it comes to SEO and the value my clients place on website copy that will help them drive traffic.
Today’s the day where I open-up my treasure trove and share with you a few tools that anyone can use to get a glimpse of the power and method behind the madness when it comes to SEO.
The Power of "He Said:" Search Engines as Social Media Tools
See, search engines are really no more than eavesdroppers on the web-based conversations of the world. They’re the tabloids of what’s hot and what’s not. They send their little ears (aka web crawlers or spiders) out into the sidewalk cafes of the internet and find out who’s talking about what sites.
I Have a Web Site – I Have No Traffic. WTF?
What’s that I hear?
It’s true. There are millions of folks out there with websites that do nothing – nothing, I say – to actually bring them business. If you build it, that doesn’t mean they’ll automatically come.
A large majority of my freelance SEO copywriting business comes from web designers whose client sites need “copy makeovers.” [...]
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